What is SEO, and why do I need it for my website?

     “SEO” stands for “search engine optimization”. Search engines, such as Google or Bing, utilize different tools to search the Internet for content related to your searches and organizes that content in order of relevancy. There are three steps in this process – crawling, indexing, and ranking. Search engines crawl by searching the Internet for any content it can find that is related to a search, stores the content in an index to be displayed later, and ranks the content by displaying the content with the most relevant content displayed first. Search engine optimization is a process that makes your website and the content of the website more visible to search engines, making your website appear earlier and more often in searches.

When you have a website built by Net Diatom, our custom SEO is built into the code of the website, making the SEO compatible with all search engines. Your website will be placed higher in the ranks of relevancy during searches, and the pages and images within your website will be recognized during the crawling and indexing process more often.

By promoting your content online, you will be able to reach a wider audience of potential customers and clients. If customers are unable to find your website when they search for the products you sell or the services you provide, you could miss out on significant user engagement and potential revenue.

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